Head of Football Administration Chris Tinbergen:
"The Early Bird Scheme has undoubtedly been a huge success.
"We were selling over a 1,000 season-tickets a day last week and to be over 11,000 already is beyond our expectations.
"We still have 5% Early Bird discounts available right through May, which on top of the 5% Loyalty Discount available to all season-ticket holders who renew still makes a worthwhile saving.